I tracked on this last year for fun and I am going to do the same for this year.
Writing has been very helpful in organizing and strengthening my thoughts and I enjoy doing so in the midst of busy schedules.
I do get paid daily from writing on this blog and they are mainly derived from Adsense. Nuffnang also contributed a few but not significant. There were also a couple of adhoc sponsored request sometimes which I will also include. There were also many requests which I had declined due to incompatibility of the objective.
For those who are new to blogging, Google Adsense is easy to implement and they are within a click of a button to get started. The platform has 3 main avenues which bloggers can earn their money from:
1.) Cost-Per-Click (CTC)
2.) Click-Through Rate (CTR)
3.) Cost-Per-Impression (CPI)
The CTC and CTR are mainly banners displayed on the side where if someone clicked on them, I will earn a portion of revenue from it. Unlike in the US, the revenue amount the advertisers are willing to fork out in Singapore are low so they are unlikely to be significant. On average, I get about 2 to 3 clicks a day on this.
The Cost-Per-Impression (CPI) is one that you can directly have an influence on. They are computed based on per 1,000 impression into your traffic. On a good day, my CPI rate can go for as high as $7 per 1,000 impression while on a low traffic day, it can go for as low as $2 per 1,000 impression. From the blogger side, all we need to do is write and churn out decent post so that viewers are able to read and go back to your site often. Bloggers who post exciting title post without decent content (click-bait) are often penalized as their churn out rate is high but short (people click onto the link only to find out that it’s a rubbish post and never return thereafter). Retention rate is an important aspects in this category as well.
The online income for 2016 came up to $1,727.06.
They are slightly higher than the previous year but not by a lot. I also haven’t been putting in a lot of writing time this year as compared to the previous year due to personal commitment so it’s a good achievement altogether.
I hope there will be more new bloggers that will start to write as we grow our small finance community around. For new bloggers who just joined, please do not forget to approach TFS, your friendly neighbor who will show you a lot around the blogosphere.
Thanks for reading.